Summer Lambert

Summer Lambert is a dynamic entrepreneur and marketing strategist with a rich portfolio of ventures and passions. As the founder of Rare Bird Lab, she specializes in guiding early-stage software startups through the intricacies of go-to-market strategies, brand positioning, and audience engagement. Her expertise lies in crafting impactful messaging and optimizing web presences to drive growth and visibility. 

In addition to Rare Bird Lab, Summer owns Long Boy Studio, a creative marketing agency based in Forest Park, Illinois. This studio empowers small businesses with top-tier marketing strategies, including web design, audience engagement, local event promotions, and growth planning. Long Boy Studio operates with a community-driven ethos, dedicating efforts to support local enterprises and animal welfare initiatives. 

Summer also serves as the Chief Revenue Officer and co-founder of Sequent Growth, a firm that assists startups in transitioning from initial hustle to scalable operations. With deep expertise in SaaS and developer-focused software, Sequent Growth offers tailored go-to-market frameworks, team alignment, and demand generation strategies to drive sustainable growth for software startups. 

Beyond her professional endeavors, Summer is an avid traveler, photographer, and devoted dog mom. Her journeys around the world fuel her creativity and provide diverse perspectives that she brings into her work. Photography allows her to capture and share the beauty she encounters, enriching her storytelling abilities. At home, she cherishes time with her dog, Annie, and honors the memory of her beloved Enzo through Enzo's Fund. This initiative supports animal rescues via marketing efforts, pro bono work, and donations, reflecting Summer's commitment to animal welfare.

Summer's dedication to community empowerment is evident through her initiatives that provide hands-on knowledge in various life skills, fostering confidence and independence among participants. In all her pursuits, Summer embodies a blend of creativity, strategic insight, and heartfelt commitment to making a positive impact in both her professional field and the broader community.